Why We Love Chocolate (and why it doesn’t love us back)

December 12, 2015

Chocolate seems to be a big topic for my clients this month, what with post-Halloween blues …not-so-thankful memories of Thanksgiving desserts … and the temptation of holiday tasty treats on store shelves everywhere. While candy makers would have us believe that all chocolate is good for us, not all chocolate is created equal! Before you get carried away by the frenzy of the festivities, read the post below which busts some of the chocolate myths and can help you separate fact from fiction.

 

You’re not going to believe this, but if we average all the chocolate-eating in America, we consume 12 pounds of chocolate per person, per year. Are you contributing to this statistic? Why do we LOVE chocolate so much? Well, eating chocolate is actually similar to falling in love! It’s true; your love affair with chocolate is not just your imagination (but it may be one-sided!). When we consume chocolate, it releases serotonin and endorphins in the part of our brain that controls our feelings of pleasure, love and happiness. It is this chemical release that can become addictive and cause cravings for more! Think about it -- when do you have the strongest cravings for chocolate? When you’re tired? Sad? Frustrated? Anxious? Bored? When you reach for those chocolate kisses, what do you want them to do for you? Maybe you’re hoping that eating them will make you feel better, happier, or give you more energy. But here are the facts: The chocolate may give you a short burst of euphoria or energy – what we call a “sugar rush” -- but it is short-lived. And when you crash, you will often feel sadder, moodier, more frustrated, or more tired than you did before! Not all chocolate is created equal 
Mass-produced chocolate – like candy bars, kisses, hot chocolate -- is mostly sugar, fat and preservatives. These ingredients can lead to or aggravate health problems such as hypoglycemia, obesity, diabetes, headaches, insomnia, depression, osteoporosis, arthritis, and cancer – just to name a few.

 

Chocolate is also one of those “foods” that we tend to eat mindlessly; a handful of M&Ms becomes two or three or even more. When we are not aware of how much chocolate we’re eating, we are at risk of gaining weight and running down our immune system.

If you are going to indulge in a piece of chocolate (and as long as chocolate doesn’t negatively affect the way you feel), my suggestion is that you choose a high-quality, organic, dark chocolate or cacao (70% dark or higher) – with NO refined sugar. In its natural state, the cacao bean (“kah-‘cow”) is rich in flavonoids and antioxidants (similar to those found in green tea). These nutrients can help protect your cells against damage by free radicals. In addition, high-quality cacao is rich in magnesium, iron, chromium, manganese, zinc, copper, Vitamins A, B, C, D, and Omega 6. Mixed with dates or fruit and nuts , cacao can be a healthier “treat” that won’t leave you feeling worn out. You can find raw cacao beans, nibs or powder at Whole Foods or your local health food store. You can also order cacao products on-line; visit Sunfood.

 

Holiday Survival Tips:

• Write down your goal (a, b, or c ...) and make a plan.

• Avoid the “binge now, resolve later” approach. Many people overindulge between Thanksgiving and January 1st, thinking they will resolve to get healthy after the New Year. But by then you may have already gained extra weight or run down your immune system, feeling tired or sick. Be clear, mindful and intentional about your choices.

• Avoid the office saboteurs -- the people who leave cookies in the conference room or reception area and candy on their desk. (You’re not one of them – are you?)

• If you have holiday “treats” for your family and guests, keep them out of sight or dark, covered containers. Brian Wansink, author of the book, Mindless Eating: Why We Eat More Than We Think, recommends ditching the see-through containers. His research shows that we are more likely to eat twice as many chocolates or other candies when they are in a clear container within our sight than when they are in opaque containers.*

 

Still having difficulty controling your cravings, check out my online health coaching programs, by clicking HERE!

 

 

Remember, BeeFitters, food determines how we feel and heal!

 

Source: Crave Marketing, Dec LLC, 2015.

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